Matt Benelli sat down with Mark Roberge last year, former CRO at HubSpot, Harvard Business …
Read More

Sales leaders are expanding frontline manager span of control, but most are missing the hidden costs. This blog explains why bigger teams risk lower rep performance, how AI co-pilots like CoachEm help managers stay effective, and what CROs should do before restructuring.

AI SDRs are flooding buyer inboxes, but automation alone doesn’t win deals. Sales leaders need to rethink how they use AI, not to replace reps, but to make them sharper, more targeted, and more effective in high-stakes sales. This post breaks down where AI helps, where it hurts, and how CoachEm uses AI to elevate human sellers above the noise.

In this episode of Coach2Scale, CoachEm CEO and co-founder Colum Lundt joins host Matt Benelli …
Read More

Welcome to Episode 100 of the Coach2Scale Podcast! In this milestone edition, host Matt Benelli …
Read More

Ask any sales enablement leader what they need right now, and you’ll hear one word on repeat: data. Not dashboards. Not vanity metrics. They want proof. Because right now, Sales Enablement is under pressure to show how their work translates into revenue. And for many teams, the signal-to-noise ratio is terrible.

We’re in an era where go-to-market initiatives need to roll out faster than reps can adjust their talk tracks and behavior. Whether it’s a competitor collapsing, a new product release, or a market shift triggered by AI or regulation, CROs face an uncomfortable truth. If you can’t execute on change in weeks, not quarters, you’re going to miss your window.

What happens when your top-performing rep becomes a struggling front-line manager? In this episode, Dan …
Read More

The collaboration brings together two pioneers in AI-driven sales enablement to provide a comprehensive, scalable coaching solution for go-to-market teams.