Ask any sales enablement leader what they need right now, and you’ll hear one word on repeat: data.
They don’t want dashboards or vanity metrics. They want ROI proof because sales enablement is under pressure to show how their work translates into revenue.
At a recent enablement summit, one theme echoed across sessions: “We’re tired of defending our value with anecdotes.” For many teams, their data has a terrible signal-to-noise ratio.
Enablement leaders are being asked to answer questions like:
- Which content or campaign is actually moving deals forward?
- What initiatives changed rep behavior, and which ones were ignored?
- How do we prove that coaching or training is impacting the pipeline?
These are fair questions. The problem is that most teams aren’t set up to answer them. They’ve got content engagement data, maybe some learning management stats, and a patchwork of call recordings, but they don’t have a system that ties all of it to rep behavior and revenue outcomes. That’s what we built at CoachEm.
1. A Performance Layer for Enablement
Most enablement tech captures inputs: who watched what, who clicked where. But that doesn’t show whether reps used what they learned. CoachEm ties enablement content directly to sales behaviors—talk tracks, deal strategy, objection handling—and whether they’re being applied in real conversations.
2. A Way to Measure the Manager Multiplier
Managers are the force multipliers for enablement. But without visibility into how often they coach on enablement topics or whether they hold reps accountable for applying new material, you’re flying blind. CoachEm operationalizes manager accountability inside 1:1s, so enablement can see who’s reinforcing and who’s not.
3. A Feedback Loop Between Content and Reality
You may have rolled out a beautiful playbook. But if no one’s using it or it’s getting lost in the noise, then the ROI is zero. CoachEm gives you a rep-by-rep view of enablement adoption. You’ll know what’s landing, what’s misunderstood, and where you need to refine the message.
4. Real Rep Certification at Scale
Quiz completions aren’t the same as real-world readiness. AI role-plays inside CoachEm help reps prove they can say it, not just read it. That gives you defensible data on rep readiness and lets you certify at the pace of business.
Sales Enablement shouldn’t have to beg for budget or justify its role. However, in a constrained economy, the teams that can show cause-and-effect between enablement efforts and business outcomes will be the ones that get to scale.
If your data stops at “completed training,” you’re not showing the full picture. CoachEm closes that loop for you.
Click here to contact us for a quick demo and ROI conversation.
