Sales leaders don’t need more data; they need better intelligence. Using the HUMINT, SIGINT, and OSINT model from military operations, this blog unpacks why frontline managers are coaching blind and how you can transform scattered sales data into focused, high-impact coaching moments that drive results.
From Messengers to Multipliers: How to Uplevel Your Front-Line Sales Managers
Too many front-line managers are stuck as referees and scorekeepers. Here’s how CROs can use CoachEm to turn them into head coaches and multipliers who drive results.
Doing More With Less: Equipping Front-Line Managers to Multiply Results
Front-line managers are asked to “do more with less.” CoachEm equips them with one console for coaching, pipeline reviews, and performance management, turning bottlenecks into multipliers.
Data-Informed Sales Coaching Conversations
CoachEm’s new deal coaching feature turns fragmented data into actionable insights. Managers get one console for developmental coaching, deal reviews, and performance management: driving consistency, accountability, and revenue.
Coaching for Scale vs. Growth: A CRO’s Guide to Maturing Frontline Managers
Most CROs confuse growth with scale. In this article, Colum Lundt explains how CROs can mature their frontline managers, install a scalable coaching system, and turn managers into multipliers instead of firefighters.
From Firefighting to Future-Proofing: The 4 Levels of Sales Coaching
Most managers think they’re coaching when they’re really firefighting or mentoring. In this article, Colum Lundt explains the four levels of sales coaching—no real coaching, general talk, deal coaching, and developmental coaching—and shows how moving up the levels transforms reps and results.
Empathy Without Enablement: Coaching Reps with Mental Health Challenges
Sales managers aren’t therapists but they’re being forced to act like them. As mental health disclosures rise, sales leaders must find the line between empathy and accountability. In this post, we lay out a legally sound and performance-driven playbook for coaching reps with mental health challenges without compromising expectations or risking compliance issues.
The New Sales Coaching Equation That’s Driving Pipeline Growth
CROs face a math problem: managers are spending only 5% of their time coaching, while reps are losing 87% of what they learn in training within a month. AI-powered role-play solves the “practice gap” by giving reps instant, objective feedback in a safe environment, while managers use that data to drive targeted, accountable one-on-ones. The result? Faster skill adoption, stronger pipeline, and consistent quota attainment.
The Sales Manager’s Span of Control Problem
Sales leaders are expanding frontline manager span of control, but most are missing the hidden costs. This blog explains why bigger teams risk lower rep performance, how AI co-pilots like CoachEm help managers stay effective, and what CROs should do before restructuring.