CROs face a math problem: managers are spending only 5% of their time coaching, while reps are losing 87% of what they learn in training within a month. AI-powered role-play solves the “practice gap” by giving reps instant, objective feedback in a safe environment, while managers use that data to drive targeted, accountable one-on-ones. The result? Faster skill adoption, stronger pipeline, and consistent quota attainment.
What Sales Enablement Needs to Prove ROI
Ask any sales enablement leader what they need right now, and you’ll hear one word on repeat: data. Not dashboards. Not vanity metrics. They want proof. Because right now, Sales Enablement is under pressure to show how their work translates into revenue. And for many teams, the signal-to-noise ratio is terrible.
The Science of Sales Enablement with Pam Dake
Sales enablement isn’t just a support function anymore; it’s a measurable, strategic driver of revenue …
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Coaching the Top, Not Just the Bottom: How Sales Leaders Misallocate Development with Neil Wood
In this episode of Coach to Scale, sales trainer and former Olympic trials athlete Neil …
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Understanding the Sales Engagement Model with Tom Young
Tom Young, VP of Sales at BMC Software, joins Matt Benelli to challenge outdated assumptions …
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