In this episode of Coach2Scale, CoachEm CEO and co-founder Colum Lundt joins host Matt Benelli …
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Make Managers Multipliers: The 7X ROI CROs Are Missing with Colum Lundt
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What Sales Enablement Needs to Prove ROI
Ask any sales enablement leader what they need right now, and you’ll hear one word on repeat: data. Not dashboards. Not vanity metrics. They want proof. Because right now, Sales Enablement is under pressure to show how their work translates into revenue. And for many teams, the signal-to-noise ratio is terrible.
Speed of Change Is Killing Your Sales Initiatives
We’re in an era where go-to-market initiatives need to roll out faster than reps can adjust their talk tracks and behavior. Whether it’s a competitor collapsing, a new product release, or a market shift triggered by AI or regulation, CROs face an uncomfortable truth. If you can’t execute on change in weeks, not quarters, you’re going to miss your window.