CoachEm Appoints Tom Schodorf to Board of Advisors To Guide Company Through Growth Phase

PUTNAM, CT (July 11, 2023) – CoachEm, the first of its kind AI-driven coaching execution platform, announced today the addition of Tom Schodorf to its Board of Advisors. His decades-long best-in-class sales and executive leadership experience bolsters the company’s foundational expertise while it scales into hypergrowth.

Mr. Schodorf brings more than 40 years of experience as a proven operator with highly successful outcomes as well as thought leadership on go-to-market commercial strategies. The co-author of the best-seller, ‘The Success Cadence,’ Schodorf has held executive sales positions for global tech companies such as Splunk, BMC Software, and IBM. He currently serves as a board member for Behavox, Egnyte, Kaseya, Rapid7, and Quali. His extensive experience in leading organizations, observing, and advising successful public and private players in the technology industry will benefit CoachEm as it moves from early-stage to accelerated commercial growth.

“CoachEm is building something special by equipping, empowering, and enabling the biggest and most underutilized source of leverage in a company: the sales manager,” said Schodorf. “Their approach to combining coaching science with coaching execution will address the productivity and retention problems I’ve seen. Based on my life-long study of sales excellence, I’m excited to be part of a company that will use AI and machine learning to help managers be great coaches as part of their ongoing operating rhythm.”

CoachEm is on a mission to empower leaders with intelligent technology that develops the fullest potential of every employee and fuels company performance. The platform uses causal AI and proprietary machine learning intelligence to determine which behaviors and skills each individual team member needs to work on to improve outcomes. Specifically, the patent-pending technology analyzes patterns, highlights the ‘why’ behind the data with root causes, and identifies the actions that will ultimately affect the results going forward. The platform delivers tangible results by helping reps achieve greater quota attainment, reducing regrettable attribution, and improving productivity of managers who have greater spans of control. CoachEm leverages a company’s existing technology stack, which maximizes the investment they’ve already made.

“Tom brings not only a proven track record as a hands-on sales executive and board member, but a real passion for the art and science of sales coaching which is at the heart of our mission,” said Colum Lundt, CoachEm’s CEO. “It’s an honor to have someone of his caliber helping to guide us through this rapid growth. It’s also particularly satisfying to have such an experienced sounding board like Tom, who truly understands the challenges we are dedicated to overcome.”

About CoachEm
CoachEm is a rapidly growing SaaS and services company reinventing a new era of coaching and coaching effectiveness. With offices across the US, CoachEm serves enterprise and mid-market technology companies in North America who want to increase productivity and scale their teams and revenue. Learn more at

CoachEm media contact: Rebecca Schmidt,, 617-504-5378