Welcome to Episode 100 of the Coach2Scale Podcast! In this milestone edition, host Matt Benelli …
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Q2 Sales Leader Recap with Matt Benelli – Coach2Scale Episode #100
What Sales Enablement Needs to Prove ROI
Ask any sales enablement leader what they need right now, and you’ll hear one word on repeat: data. Not dashboards. Not vanity metrics. They want proof. Because right now, Sales Enablement is under pressure to show how their work translates into revenue. And for many teams, the signal-to-noise ratio is terrible.
Speed of Change Is Killing Your Sales Initiatives
We’re in an era where go-to-market initiatives need to roll out faster than reps can adjust their talk tracks and behavior. Whether it’s a competitor collapsing, a new product release, or a market shift triggered by AI or regulation, CROs face an uncomfortable truth. If you can’t execute on change in weeks, not quarters, you’re going to miss your window.
From Founder-Led Sales to Systems that Scale with Ken Grosso
What happens when a founder-led sales strategy hits its limits? In this episode of Coach …
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How to Scale Without Losing Your Top Reps with Dan Freund
What happens when your top-performing rep becomes a struggling front-line manager? In this episode, Dan …
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From Anxiety to Accountability: How Empathy That Delivers Results with John Walston
When sales targets are missed, most leaders look at the pipeline, process, or personnel. But …
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CoachEm and Hyperbound Announce Strategic Partnership to Revolutionize Sales Coaching
The collaboration brings together two pioneers in AI-driven sales enablement to provide a comprehensive, scalable coaching solution for go-to-market teams.
Should You Be Friends with Your Reps?
In this episode of Coach to Scale: The Closing Arguments Series, we bring you a …
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Friendly, But Not Friends: Why Great Sales Leaders Set Boundaries While Building Trust
One of the most debated questions in leadership isn’t about strategy or structure—it’s about relationships. Specifically: Can or should managers be friends with their team?
This question took center stage in our inaugural CoachEm “Closing Arguments” Sales Leadership Debate, where two respected voices—Kevin Gaither and Mark Kosoglow—tackled it head-on. The debate was lively, real, and packed with lessons for any manager leading in today’s performance-driven, people-first world.
Here’s what I took away—and why I believe most sales leaders are better off being friendly, but not friends.