February is when frustrated sales reps quietly start interviewing. This post explains how neglected development conversations drive early-year attrition and why leaders only see the damage when it’s too late.

Quota misses, high attrition, and long ramp times rarely start with reps. They start with first-line managers who were promoted without a coaching system. This post explains why frontline managers are the highest-risk role in revenue and what sales leaders must fix.