Most sales teams believe they’re executing their methodology correctly. The CRM is clean, the boxes are checked, and deals are marked “qualified.” Yet the number still gets missed. The problem is not activity; it is depth. In this piece, we break down the “Iceberg Problem” in sales, why surface-level questions create false confidence, and how leaders can drive deeper discovery, stronger coaching, and more predictable pipeline performance.
The Clock Is Ticking: How to Use Buyer Timelines to Uncover Motivation and Move Deals Forward
Most reps ask “When do you plan to buy?” and stop there. The best ones go further “Why then?” They uncover the real reason behind the buyer’s timeline and use it to guide every conversation. This post breaks down how to find the why now in every deal and how managers can coach reps to create urgency that actually closes business.
Sell Like a Professional or Perish with Michael Muhlfelder
Matt Benelli sits down with sales veteran and Calm Ocean Sales founder Mike Muhlfelder for …
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CROs Are Aligning with Capital Strategy with Michael Janes
In this conversation of Coach the Scale, host Matt Benelli sits down with Michael Janes, …
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Winning the Right Deals with Matt Carey
Why Top Sales Leaders Prioritize Quality Over Quantity Every CRO has heard it a thousand …
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Why Most Sales Leaders Fail with Eric Hachmer and Steve Frappier
For many sales leaders, a Performance Improvement Plan (PIP) is the final warning before a …
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No Wasted Sales Calls: Data-Driven Selling with Paul Fannon
Most sales teams want to win. But too many rely on gut instinct, believing that …
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Diagnosing and Fixing Hidden Growth Barriers with Bob Tharp
CROs know the drill. Targets are set, forecasts are made, and yet, quarter after quarter, …
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