the AI thirst trap

The AI Thirst Trap: Why Desperate Leaders Get Hooked by “We Can Build That”

In 2026, with 35% of enterprises reporting they have already replaced at least one SaaS tool with a custom-built solution. This article breaks down the psychology behind the “we can build that” mindset, exposes the hidden costs of ownership, maintenance, and delayed revenue, and equips CROs with the questions their teams need to guide smarter build vs buy decisions. It also challenges revenue leaders to ask a harder question: are your salespeople prepared to handle this conversation in every deal?

The Hidden Reason Comp Changes Backfire

When compensation plans fail, the issue is rarely the math. Poor manager communication turns smart comp changes into attrition, mistrust, and lost performance.

Data-Informed Sales Coaching Conversations

CoachEm’s new deal coaching feature turns fragmented data into actionable insights. Managers get one console for developmental coaching, deal reviews, and performance management: driving consistency, accountability, and revenue.