Most CROs confuse growth with scale. In this article, Colum Lundt explains how CROs can mature their frontline managers, install a scalable coaching system, and turn managers into multipliers instead of firefighters.
From Firefighting to Future-Proofing: The 4 Levels of Sales Coaching
Most managers think they’re coaching when they’re really firefighting or mentoring. In this article, Colum Lundt explains the four levels of sales coaching—no real coaching, general talk, deal coaching, and developmental coaching—and shows how moving up the levels transforms reps and results.
Winning the Right Deals with Matt Carey
Why Top Sales Leaders Prioritize Quality Over Quantity Every CRO has heard it a thousand …
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Why Sales Managers Struggle to Develop Their Teams (And How to Fix It)
Most sales managers aren’t coaching their reps effectively, and it’s not their fault. Frontline leaders …
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Avoiding Sales Leadership Landmines with Kevin Gaither
Most sales leaders don’t fail because they lack intelligence or effort—they fail because they step …
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