recruiting for revenue

The Best Sales Managers Recruit Before They Need To

Most sales managers recruit only when someone quits. By then, the damage is already done. Empty benches create missed quotas, rushed hiring, weak onboarding, and declining team performance. The best sales leaders build recruiting pipelines the same way elite reps build sales pipeline; consistently, proactively, and long before urgency hits. This article explores the direct connection between recruiting, retention, and revenue, and why top-performing sales organizations treat talent acquisition as a frontline management discipline, not an HR event.

Friendly, But Not Friends: Why Great Sales Leaders Set Boundaries While Building Trust

One of the most debated questions in leadership isn’t about strategy or structure—it’s about relationships. Specifically: Can or should managers be friends with their team?

This question took center stage in our inaugural CoachEm “Closing Arguments” Sales Leadership Debate, where two respected voices—Kevin Gaither and Mark Kosoglow—tackled it head-on. The debate was lively, real, and packed with lessons for any manager leading in today’s performance-driven, people-first world.

Here’s what I took away—and why I believe most sales leaders are better off being friendly, but not friends.