In 2026, with 35% of enterprises reporting they have already replaced at least one SaaS tool with a custom-built solution. This article breaks down the psychology behind the “we can build that” mindset, exposes the hidden costs of ownership, maintenance, and delayed revenue, and equips CROs with the questions their teams need to guide smarter build vs buy decisions. It also challenges revenue leaders to ask a harder question: are your salespeople prepared to handle this conversation in every deal?
Agency Not Agents: The Future of Sales Teams
AI doesn’t replace human sellers. It amplifies judgment. Why CROs need to stop building AI sales agents and start empowering managers and reps with agency, clarity, and accountability.
Practicing the Perfect Prospecting Call: A Live Hyperbound AI Role Play Demo with Matt Benelli
In this special episode of Coach to Scale, host Matt Benelli takes on a bold …
Read More
Never Be Too Busy to Scale: A COO’s Playbook for Growth with Jeff Cummings
Too many frontline managers are promoted for hitting quota, then left to figure out leadership …
Read More
Make Managers Multipliers: The 7X ROI CROs Are Missing with Colum Lundt
In this episode of Coach2Scale, CoachEm CEO and co-founder Colum Lundt joins host Matt Benelli …
Read More
Sell Like a Professional or Perish with Michael Muhlfelder
Matt Benelli sits down with sales veteran and Calm Ocean Sales founder Mike Muhlfelder for …
Read More
Stop Telling, Start Coaching with Mike Montague
Let’s be honest; most managers are still getting coaching wrong. It’s not their fault. They …
Read More
Diagnosing and Fixing Hidden Growth Barriers with Bob Tharp
CROs know the drill. Targets are set, forecasts are made, and yet, quarter after quarter, …
Read More
Terminator or Ironman? Why Human Coaching Beats AI Agents
Why Human Coaching Wins AI-driven sales agents are making headlines, from OpenAI’s sales bots launching …
Read More