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Leading from the Field with Brendan Caleca

Today’s guest leads the customer success, sales, and business development strategy for customers across North America. He is the Vice President of Sales at JFrog. Please welcome Brendan Caleca. In this insightful podcast episode, the host Matt sits down with Brendan and elaborates on the necessity of genuine curiosity and building solid relationships for successful sales. The discussion dives deeply into effective discovery processes, uncovering mutual activity plans, and why skipping steps can cost you valuable opportunities. Brendan also shares his hiring philosophy, focusing on integrity and internal drive, and recalls the coaches and experiences that shaped his career.