The Hidden Lever Behind Consistency, Accountability, and Revenue
Sales managers are under pressure to do more with less. Larger spans of control, shrinking budgets, and too many tools have left leaders juggling multiple logins and fragmented data. The result? Forecast reviews and pipeline discussions are often driven by guesswork instead of evidence.
CoachEm’s new deal coaching feature was built to solve that problem. It gives managers a single console for developmental coaching, deal coaching, and performance management, all without hopping between Salesforce, Gong, spreadsheets, or email threads.
At the heart of the system is data-informed communication. Every transcript, rep note, and email tied to an open deal flows into one view. Even if only 37% of calls are recorded, the platform compiles enough data over a rolling window to reveal patterns, trends, and risks with surprising accuracy. Managers can hover over a deal to see the age, number of contacts, and recent activity, then click to drill down into details without leaving their coaching screen.
This approach enforces rigor rather than leaving sales management as an interpretive art form. Instead of chasing anecdotal updates, managers walk into one-on-ones with evidence, context, and actionable insights. Conversations shift from “What’s happening?” to “Here’s what the data shows, and here’s how we can impact the forecast.”
The payoff is threefold:
- Consistency – Standardized metrics across every rep and deal.
- Accountability – Clear expectations and follow-through driven by recorded activity and notes.
- Revenue – Faster coaching loops, better opportunity management, and fewer deals slipping through the cracks.
Data-informed conversations make managers multipliers. Even if leadership or process isn’t perfect, front-line managers equipped with the right information can close performance gaps and elevate team results.
With CoachEm’s deal coaching, you’re not just improving forecast accuracy, you’re improving the forecast itself.
