CROs face a math problem: managers are spending only 5% of their time coaching, while reps are losing 87% of what they learn in training within a month. AI-powered role-play solves the “practice gap” by giving reps instant, objective feedback in a safe environment, while managers use that data to drive targeted, accountable one-on-ones. The result? Faster skill adoption, stronger pipeline, and consistent quota attainment.
The Hyperbound Playbook: How Elite Sales Teams Train with AI with Sriharsha Guduguntla
In this episode of Coach to Scale, we sit down with Sriharsha “Sai” Guduguntla, co-founder …
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Leaning Into Who You Are to Lead with Jeff Perry(Replay)
What happens when a top-performing rep becomes a people-first leader in one of the most …
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The Cadence of Modern Sales Leadership with Victoria Abeling (REPLAY)
Consistency beats charisma in frontline sales leadership. In this episode of Coach2Scale, VMware Carbon Black’s …
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From Hamster Wheel to High Performance with Mark Roberge (REPLAY)
Matt Benelli sat down with Mark Roberge last year, former CRO at HubSpot, Harvard Business …
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The Sales Manager’s Span of Control Problem
Sales leaders are expanding frontline manager span of control, but most are missing the hidden costs. This blog explains why bigger teams risk lower rep performance, how AI co-pilots like CoachEm help managers stay effective, and what CROs should do before restructuring.
AI Sales Reps: What Sales Leaders Need to Know About Artificial Selling
AI SDRs are flooding buyer inboxes, but automation alone doesn’t win deals. Sales leaders need to rethink how they use AI, not to replace reps, but to make them sharper, more targeted, and more effective in high-stakes sales. This post breaks down where AI helps, where it hurts, and how CoachEm uses AI to elevate human sellers above the noise.
Make Managers Multipliers: The 7X ROI CROs Are Missing with Colum Lundt
In this episode of Coach2Scale, CoachEm CEO and co-founder Colum Lundt joins host Matt Benelli …
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Why CROs Fail at Change Management: 6 Ways to Make It Stick
Most CROs don’t fail because they’re wrong about what needs to change. They fail because they get the roll-out wrong. Execution fatigue, manager confusion, and tactical overload stall even the smartest initiatives. And in sales orgs, where change is constant and the pressure’s high, missteps get expensive, fast. From watching hundreds of teams struggle to implement everything from new sales plays to onboarding structures, here’s what I’ve learned about what separates successful change from the flavor-of-the-month initiative.