What happens when a top-performing rep becomes a people-first leader in one of the most …
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Leaning Into Who You Are to Lead with Jeff Perry(Replay)
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The Cadence of Modern Sales Leadership with Victoria Abeling (REPLAY)
Consistency beats charisma in frontline sales leadership. In this episode of Coach2Scale, VMware Carbon Black’s …
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From Hamster Wheel to High Performance with Mark Roberge (REPLAY)
Matt Benelli sat down with Mark Roberge last year, former CRO at HubSpot, Harvard Business …
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The Sales Manager’s Span of Control Problem
Sales leaders are expanding frontline manager span of control, but most are missing the hidden costs. This blog explains why bigger teams risk lower rep performance, how AI co-pilots like CoachEm help managers stay effective, and what CROs should do before restructuring.
AI Sales Reps: What Sales Leaders Need to Know About Artificial Selling
AI SDRs are flooding buyer inboxes, but automation alone doesn’t win deals. Sales leaders need to rethink how they use AI, not to replace reps, but to make them sharper, more targeted, and more effective in high-stakes sales. This post breaks down where AI helps, where it hurts, and how CoachEm uses AI to elevate human sellers above the noise.
Make Managers Multipliers: The 7X ROI CROs Are Missing with Colum Lundt
In this episode of Coach2Scale, CoachEm CEO and co-founder Colum Lundt joins host Matt Benelli …
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Why CROs Fail at Change Management: 6 Ways to Make It Stick
Most CROs don’t fail because they’re wrong about what needs to change. They fail because they get the roll-out wrong. Execution fatigue, manager confusion, and tactical overload stall even the smartest initiatives. And in sales orgs, where change is constant and the pressure’s high, missteps get expensive, fast. From watching hundreds of teams struggle to implement everything from new sales plays to onboarding structures, here’s what I’ve learned about what separates successful change from the flavor-of-the-month initiative.
Q2 Sales Leader Recap with Matt Benelli – Coach2Scale Episode #100
Welcome to Episode 100 of the Coach2Scale Podcast! In this milestone edition, host Matt Benelli …
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What Sales Enablement Needs to Prove ROI
Ask any sales enablement leader what they need right now, and you’ll hear one word on repeat: data. Not dashboards. Not vanity metrics. They want proof. Because right now, Sales Enablement is under pressure to show how their work translates into revenue. And for many teams, the signal-to-noise ratio is terrible.